Employee Generated Content (EGC)—images, blogs, videos and other content created and shared by employees, reflecting their experience at your company—is no longer just resharing blog posts or photos from a holiday party. EGC is emerging as substantive insights created and shared by employees to engage candidates and answer their questions about life at your organization.
Download this ideabook to see the future of employee generated content and how it can further your employer brand. Plus, discover what questions candidates want answered and strategies for empowering employees to engage directly with talent.
Featuring examples from Micron, Mars, ServiceNow and Rally Award winners PetSmart and BAE Systems.
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Will you not only encourage EGC, but how far will you go to facilitate the direct connection between candidates and your employees?
In this Rally ideabook, you’ll learn how to give your employee generated content a boost to further your employer brand. You’ll learn what candidates want to know, best practices for getting employees excited about creating new material and how to showcase all of this growing and informative content, utilizing it throughout the candidate journey.
Use this ideabook to elevate your employer brand by creating a framework that empowers employees to provide real insight into your company to increase the chances that candidates will apply or accept an offer with your organization.
Sponsored by:
The Future of
Employee Generated Content
This ideabook covers:
What questions candidates want answered by your employees as they consider working for your company
How to enable employees to directly engage with candidates
How to leverage EGC to enhance your employee advocacy program
Where to showcase your EGC to improve the candidate journey
Best practices from our community of 30,000 practitioners
