Assess your employer brand strategy — and discover exactly where to focus next.
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If you're not attracting enough of the right candidates, your employer brand may not be doing its job.
Use our free Employer Brand Audit Tool to uncover exactly where your employer brand strategy is strong, where gaps exist and where you have the most opportunity to improve. This audit asks the right questions across 9 key areas of your strategy—from your EVP messaging and careers site content to your social media presence and employee advocacy efforts.
Once completed, you’ll receive a custom score that benchmarks your current employer branding efforts and expert guidance tailored to your level of maturity. We’ll show you how to elevate your employer brand using data and AI-powered insights—so you can better align your content with your EVP, increase brand visibility and drive more qualified candidates to apply.
Whether you’re just getting started or ready to lead in the market, this audit gives you the clarity to create an action plan to build a stronger, smarter employer brand.
Get your custom employer brand score and see how you compare — download the free tool now!
Use our free Employer Brand Audit Tool to get a custom score that assesses how strong and aligned your employer brand strategy really is. This interactive worksheet helps you uncover gaps in your recruitment marketing, employer branding and candidate experience — and gives you a complete checklist to pinpoint where to focus next to attract more right-fit talent.
Use your results to identify strategic priorities, align your employer brand with talent goals and create a plan to improve your EVP, content and candidate experience. Download the free worksheet to see where your brand stands — and where to go next.
Identify what’s working and where your strategy needs improvement
Spot inconsistencies in your messaging, content and activation efforts
Get a complete checklist to evaluate your strategy across 9 key areas
Uncover gaps in your careers site, candidate experience and social media
Pinpoint opportunities to improve reach, engagement and conversion
Use your score to prioritize next steps and strengthen your employer brand
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Employer Brand Audit Tool
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Use our free Employer Brand Audit Tool to uncover gaps in your strategy and get a custom score across 9 key areas. You’ll get a complete checklist plus expert guidance to help you attract more right-fit talent and increase engagement with content, data and AI.
Download the free worksheet and take your next step with confidence.
With 50,000 practitioners, Rally® Recruitment Marketing is the leading community to learn and share the best ideas in recruitment marketing, employer branding and talent attraction to educate and empower you to lead the future of talent acquisition. Rally with us at RallyRecruitmentMarketing.com, learn with us on the Rally Academy, and grow your strategy and impact with our powerful AI & analytics tool, Rally Inside.
Created by the experts at Rally, trusted by 50,000+ professionals in Recruitment Marketing, Employer Branding, Talent Acquisition and HR
Download today
Wondering if your employer brand strategy is strong?
Take this employer brand assessment and find out.
