Your company culture has been permanently altered over the past 6 months, and the employer brand stories that you told previously aren’t what today’s candidates want to see from a prospective employer going forward. In order to attract talent in this new landscape, you need to tell different, more authentic employee stories that are organically created and less “produced.” What are the stories that should be told from your employees and your leadership today, and how can you capture those stories while being remote? 

Watch this webinar to learn how employer branding storytelling has changed since COVID-19 and new strategies you can use to capture remote stories that are surprisingly more effective. You’ll hear from experts at Alation and The Muse, who have already successfully changed their employer brand stories through a more organic approach to video content. 

How to lead a project to capture new employee story videos for 2021

Ideas for generating authentic content, even if your employees are remote

Questions to prompt employees to elicit stories that are from the heart and on-brand

Key differences in what candidates want to hear today from employees versus leadership

Techniques you can use to leverage employees’ phones and webcams, and still create professional videos