How Top Companies Use Video for Candidate Experience

A lot of talent teams are starting to understand just how effective video can be as a driver for hiring performance.

Rally Recommended Ebook from The Muse:
How Top Companies Use Video for Candidate Experience

Lengthy time-to-hire. Skyrocketing costs. Worrying drop-off rates.

If these metrics are keeping you awake at night, you’re not alone. In today’s cutthroat marketplace, talent leaders around the country are scrambling to improve their hiring numbers and keep their executives happy. But some have discovered a not-so-secret tactic for improving their team’s performance across the board: using high-quality video content during the recruiting experience.

Before you begin thinking about creating video content, you must understand your team’s goals and pain points. These will dictate how, where, and when you leverage your videos during the candidate experience.

For example, Johnson & Johnson’s talent acquisition team recently went about reimagining their hiring process from a traditional, company- first approach to a progressive, candidate-centric experience with the launch of J&J Shine, their candidate experience platform.

This Rally Recommended Ebook from The Muse shows how The Muse collaborated with Johnson & Johnson to create videos for the J&J Shine candidate experience platform, and how you can too.

It features common pitfalls to avoid when creating recruitment marketing videos, and a checklist you can borrow to get started.

Download the Rally Recommended Ebook from The Muse today.

The Muse is a sponsor of Rally. Their sponsorship fee helps us to provide educational content and events on Recruitment Marketing.