What’s Actually Working in Recruitment Marketing Now (Behind $5M in Job Ad Savings)

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With 50,000 practitioners, Rally® Recruitment Marketing is the leading community to learn and share the best ideas in recruitment marketing, employer branding and talent attraction to educate and empower you to lead the future of talent acquisition. Rally with us online at RallyRecruitmentMarketing.com, at our free RallyFwd Virtual Conference, and with our powerful AI & analytics tool, Rally Inside.

You're putting in the effort—content, campaigns, social—but if you aren’t seeing the quality applicant flow you need, you might be feeling stuck. You're not alone. With tighter budgets, it’s even harder right now to know where to focus for the biggest impact.

Join this Learn With Lori to see what’s actually working in Recruitment Marketing today—and how Rally Inside users have avoided $5M in job advertising spend by identifying the tactics and channels that drive real results.

Lori Sylvia

Founder, Rally Recruitment Marketing

Meet Your Speaker

Lori Sylvia is the founder and CEO of Rally, the leading provider of education and resources in Recruitment Marketing since 2017. With over 25 years of experience in marketing and branding, Lori has taught modern Recruitment Marketing strategies to more than 50,000 professionals. Known for her fun, interactive teaching style, Lori brings concepts to life with real-world examples and practical exercises that keep you engaged. She’s deeply committed to your professional growth, offering personalized mentorship to help you master the skills and strategies that will elevate your career and make a lasting impact in your organization.

About Lori

This Learn With Lori training is available to in-house practitioners in Recruitment Marketing, Employer Branding, Talent Acquisition and HR. It is not available to agencies, staffing or vendors. Rally reserves the right to approve registrants.

Learn With Lori

What’s Actually Working in Recruitment Marketing Now

Exclusive training for users of our Rally® Inside™ Recruitment Marketing Platform

Real-time tracking & attribution

Data-driven social recruiting that converts

Authenticity-first employee advocacy

High-performing talent newsletters & emails

Best-practice AI for talent attraction

Click-to-hire measurement that unifies your funnel

Rally Inside
The Recruitment Marketing Platform for In-House Teams

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What You Can Do with Rally Inside

Rally Inside enables you to create best-practice campaigns, persona-driven content, higher-performing social posts, authentic employee advocacy, ad copy that converts and emails that engage — then measures it all from click to hire, so you can confidently attribute your Recruitment Marketing strategy to measurable outcomes.

Real-Time Recruitment Marketing Tracking & Analytics

Measure content, campaigns and channels from click to hire — all in one place.

High-Impact Social Recruiting

Turn social engagement into qualified applications with data-guided strategy and content that converts.

Authentic Employee Advocacy

Empower employees to create authentic LinkedIn content — and measure the impact of every post.

Optimized Talent Emails

Identify the subject lines and messaging that keep talent engaged to continuously improve performance.

Purpose-Built AI for Talent Attraction

Rally® AI™ analyzes what’s working and turns it into smarter strategy and on-brand content so you can scale up.

Unified Funnel

Connect the dots across your channels, CMS and ATS so every click, campaign and hire is attributable to your efforts.

You'll learn:

How to shift spend away from job boards with confidence

The content and messages that actually motivate candidates to act

Why it’s so hard to maintain tracking across your CMS and ATS, and how to fix it

How to attribute applications to every Recruitment Marketing tactic using Rally Inside

(Behind $5M in Job Ad Savings)