How Recruitment Marketers Saved $5M in Job Ad Spending
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With 50,000 practitioners, Rally® Recruitment Marketing is the leading community to learn and share the best ideas in recruitment marketing, employer branding and talent attraction to educate and empower you to lead the future of talent acquisition. Rally with us online at RallyRecruitmentMarketing.com, at our free RallyFwd Virtual Conference, and with our powerful AI & analytics tool, Rally Inside.
Most teams overspend on job ads because they’re hesitant to invest in what they can’t measure. Join this Learn With Lori to see how Rally Inside users have avoided $5M in job advertising spend by identifying organic tactics and channels that actually work — so they can invest in Recruitment Marketing with confidence.
Lori Sylvia
Founder, Rally Recruitment Marketing
Meet Your Speaker
Lori Sylvia is the founder and CEO of Rally, the leading provider of education and resources in Recruitment Marketing since 2017. With over 25 years of experience in marketing and branding, Lori has taught modern Recruitment Marketing strategies to more than 50,000 professionals. Known for her fun, interactive teaching style, Lori brings concepts to life with real-world examples and practical exercises that keep you engaged. She’s deeply committed to your professional growth, offering personalized mentorship to help you master the skills and strategies that will elevate your career and make a lasting impact in your organization.
About Lori
This Learn With Lori training is available to in-house practitioners in Recruitment Marketing, Employer Branding, Talent Acquisition and HR. It is not available to agencies, staffing or vendors. Rally reserves the right to approve registrants.
Learn With Lori
How Recruitment Marketers Saved $5M in Job Ads
Thursday, April 30, 2026
12:30 - 1:00 PM ET
30
Exclusive training for users of our Rally® Inside™ Recruitment Marketing Platform
Real-time tracking & attribution
Data-driven social recruiting that converts
Authenticity-first employee advocacy
High-performing talent newsletters & emails
Best-practice AI for talent attraction
Click-to-hire measurement that unifies your funnel
Rally Inside
The Recruitment Marketing Platform for In-House Teams
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What You Can Do with Rally Inside
Rally Inside enables you to create best-practice campaigns, persona-driven content, higher-performing social posts, authentic employee advocacy, ad copy that converts and emails that engage — then measures it all from click to hire, so you can confidently attribute your Recruitment Marketing strategy to measurable outcomes.
Real-Time Recruitment Marketing Tracking & Analytics
Measure content, campaigns and channels from click to hire — all in one place.
High-Impact Social Recruiting
Turn social engagement into qualified applications with data-guided strategy and content that converts.
Authentic Employee Advocacy
Empower employees to create authentic LinkedIn content — and measure the impact of every post.
Optimized Talent Emails
Identify the subject lines and messaging that keep talent engaged to continuously improve performance.
Purpose-Built AI for Talent Attraction
Rally® AI™ analyzes what’s working and turns it into smarter strategy and on-brand content so you can scale up.
Unified Funnel
Connect the dots across your channels, CMS and ATS so every click, campaign and hire is attributable to your efforts.
Thursday, April 30, 2026 | 12:30 - 1:00 PM ET
You'll learn:
How to shift spend away from job boards with confidence
The content and messages that actually motivate candidates to act
Why it’s so hard to maintain tracking across your CMS and ATS, and how to fix it
How to attribute applications to every Recruitment Marketing tactic using Rally Inside
This is how this approach comes together in practice.