Pay It Forward: Empowering Recruiters to Become Career Advisors

Creating employer brand ambassadors is a talent attraction strategy. But creating career advisors, now that’s a strategy for talent engagement. Aaron Kraljev presents his crawl-walk-run approach to enabling Wells Fargo’s 2,000-person talent acquisition organization to engage their social networks with helpful careers content. Aaron shows how this innovative content marketing strategy “pays it forward” and ultimately leads talent back to Wells Fargo. (Video length: 26 minutes)

RallyFwd™ On Demand: Pay It Forward: Empowering Recruiters to Become Career Advisors

Creating brand ambassadors is a talent attraction strategy. But creating career advisors, now that’s a strategy for talent engagement.

We’d all love more employee brand ambassadors. Leveraging their social networks can be a powerful way to increase our profile as an employer. Yet, if we’re not careful, we might begin to treat brand ambassadors as a channel. Employees don’t want to merely amplify our corporate content. Rather, employees want content that will add value to their contacts and raise their own profiles.

This is the opportunity that Aaron Kraljev has seized with the Wells Fargo recruiting team. As the Vice President of Employer Brand & Candidate Advocacy, Aaron has evolved his strategy from creating content that’s shareable to content that’s engaging and that positions recruiters as knowledgeable career advisors.

In this RallyFwd On Demand video, Aaron presents his innovative blueprint for talent engagement. He explains how he took a crawl-walk-run approach to enabling Wells Fargo’s 2,000-person talent acquisition organization to engage their networks with helpful careers content. Aaron’s says he’s not afraid to try and “fail bravely.” He shares how he measures talent engagement to see what’s working and what’s not, and shows us examples we can all learn from and borrow, no matter our team size or budget. Finally, Aaron makes the case for why a content strategy that “pays it forward” actually leads talent back to Wells Fargo.

RallyFwd™ Speaker Bio: Aaron Karljev, Vice President of Employer Brand & Candidate Advocacy at Wells Fargo

Aaron Kraljev is the Vice President of Employer Brand & Candidate Advocacy at Wells Fargo.

Aaron provides strategic direction and leadership for enterprise-wide recruitment marketing and employer brand strategies at Wells Fargo. He has created a leading talent engagement and social media strategy to ensure that a world-class candidate experience is being delivered. Aaron also spearheaded recruitment advertising campaign development for the “new” Wells Fargo, including the design of messaging, images and collateral creation.

Aaron’s career at Wells Fargo has spanned 21 years, starting out as a Market Manager. He holds both a Bachelors and MBA from Marylhurst University.

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