What Comes Next: Activating Your Employer Value Proposition with Content That Tells Your “Why”

You’ve just completed the important project of defining your employer value proposition (EVP). Are you ready for what comes next? Kelley Kaezyk shares the steps she took to activate the MedExpress EVP pillars across all recruiting channels through a content marketing strategy that includes employee stories and a careers blog. Get ready to activate your employer brand with Kelley’s insights! (Length: 12 minutes)

RallyFwd™ On Demand:
What Comes Next: Activating Your Employer Value Proposition With Content That Tells Your “Why”

You’ve just completed the important project of defining your employer value proposition. Yay, it’s done! But actually, it’s just the beginning. Now you’ve got to create content that reflects your EVP and activate your “Why” across all your recruiting channels. When you have a small team, what should you prioritize to make the biggest impact quickly?

Kelley Kaezyk, Manager of Recruitment Marketing at MedExpress, will tell us the steps she took to roll out the MedExpress EVP with a team of 2 including herself. Kelley will explain the types of content they created first and what’s she’s learned about how content performs in attracting and recruiting talent. Kelley will also give us her pro tips for uncovering employee stories that support their EVP pillars, plus why they launched a careers blog and the role it plays in their Recruitment Marketing campaigns. Get ready to activate your employer brand in 2019 with Kelley’s insights!

RallyFwd™ Speaker Bio:
Kelley Kaezyk, Manager of Recruitment Marketing at MedExpress

Kelley has over 10 years experience in marketing, moving into a recruitment marketing role in 2014. Prior to MedExpress, Kelley served in marketing roles at Highmark, GNC and Walmart.

Glassdoor, Lever, Talemetry, TextRecruit and TMP Worldwide are a sponsors of Rally. Their sponsorship helps us to create educational content and events on Recruitment Marketing.