Engaging Your Company to Coauthor Your Talent Brand

Don’t create your employer brand in a vacuum. Coauthor your talent brand with your fellow employees. Brandon Linn at Accolade teaches us how design thinking helped him refresh the Accolade talent brand by engaging fellow employees to coauthor the messaging framework with him. Brandon shows us a before and after look at the content they created that’s boosted careers site engagement and the impact it’s having on their recruiting efforts. He also shares why “swan towel moments” can make your candidate experience more engaging and memorable. (Video length: 28 minutes)

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RallyFwd™ On Demand: Engaging Your Company to Coauthor Your Talent Brand

At the heart of talent engagement is your talent brand. It’s tough to be effective at attracting and engaging right-fit candidates with an inauthentic message and generic content. Getting to what’s real about your employer value proposition and employee experience can only come from listening to and collaborating with team members across your organization. But how do you get them engaged in the process?

In this RallyFwd On Demand video, Brandon Linn, Manager of Talent Management at Accolade, teaches us how design thinking helped him refresh the Accolade talent brand by engaging fellow employees to coauthor the messaging framework with him. Brandon takes us through how they deepened their collective understanding of their candidate personas and identified key points in the candidate journey where engagement could be improved. He also shows us a before and after look at the content they created that’s boosted careers site engagement and the impact it’s having on their recruiting efforts. Finally, Brandon teaches us storytelling lessons he learned that will help you make your own talent branding more engaging.

RallyFwd™ Speaker Bio: Brandon Linn, Manager, Talent Management at Accolade

Brandon Linn is a storyteller who has taken a non-traditional path to HR. From his roots as a musician to his stint as a Hollywood TV writer, Brandon brings his creativity to developing and telling the talent brand of Accolade. Recognized as one of the nation’s 25 most-promising companies by Forbes magazine and the fastest-growing private healthcare company by Inc. 500, Accolade is a personalized health and benefits solution provider based in Pennsylvania.

Brandon is Accolade’s Manager of Talent Management and is part of a small HR and recruiting team that’s helped the company grow rapidly to 1,000 employees over the past few years. His broad responsibilities include managing Accolade’s digital and social media careers channels, review sites and employer brand reputation, content marketing, candidate experience, employee engagement and assessments, as well as managing part of the HR and TA tech stack. Brandon has a B.A. in Writing, Rhetoric and Communications from Syracuse University, and is currently pursuing an M.S. degree in Organizational Dynamics from the University of Pennsylvania.

Glassdoor, iCIMS, Lever, Talemetry, TextRecruit and The Muse are sponsors of Rally. Their sponsorship fee helps us create educational content and events on Recruitment Marketing.