What Email Marketing Can Do For Your Recruiting Events

With most recruitment events staffed by recruiters, they need support from Recruitment Marketing to get the word out and get the right talent to show up. Derek Murphy-Johnson shares the resourceful and low-cost way that he built a target list of previous applicants from his ATS, how he used drip email campaigns to drive event attendance and the remarkable results he achieved at KinderCare Education. (Length: 18 minutes)

RallyFwd™ On Demand: What Email Marketing Can Do For Your Recruiting Events

Recruiting events can be a great way to build your talent pipeline… if you can drive traffic to your booth. With most recruitment events staffed by recruiters, they need support from Recruitment Marketing to get the word out and get the right talent to show up.

Derek Murphy-Johnson, Talent Acquisition Manager at KinderCare Education, will take us step-by-step through the email marketing campaign he created that helped drive attendance at virtual and in-person hiring events for two KinderCare locations. As a result, the team filled all open positions. Derek will share the resourceful and low-cost way that he built his target list using their internal talent databases, the drip campaign he created to drive event attendance and the remarkable results he achieved.

RallyFwd™ Speaker Bio:
Derek Murphy-Johnson, Talent Acquisition Manager at KinderCare Education

Derek has 18 years experience in recruiting, HR, recruitment marketing and employer branding. Prior to KinderCare, Derek served in recruiting roles at Banfield Pet Hospital, Mercy Gilbert Medical Center and Southwest Ambulance. Additionally, he is a board member at the Talent Brand Alliance.

Glassdoor, Lever, Talemetry, TextRecruit and TMP Worldwide are a sponsors of Rally. Their sponsorship helps us to create educational content and events on Recruitment Marketing.