How an Instagram Hashtag is Bringing the Yellowstone Employee Experience to Life

Choosing to work in Yellowstone is more than a job—it’s a lifestyle decision. Living in a dormitory isn’t for everyone, but for some it’s a small adjustment when your backyard is 2.2 million acres. Kelly Burns shows us the amazing results she’s had from a simple Instagram hashtag on driving traffic to the careers site for Yellowstone National Park Lodges, and how you too can encourage employee generated content. (Length: 27 minutes)

RallyFwd™ On Demand:
How an Instagram Hashtag is Bringing the Yellowstone Employee Experience to Life

From April through October, 3,000 people work at the lodges and restaurants in Yellowstone National Park. Choosing to work in Yellowstone is more than a job—it’s a lifestyle decision. Not only do employees work in the park, they also live and play there for seven months.

So when Xanterra Travel Collection, the company that operates Yellowstone’s lodges and restaurants, recruits talent for these jobs, they know how important it is to lead with the authentic employee experience. Living in a dormitory isn’t for everyone, but for some it’s a small adjustment when your backyard is 2.2 million acres.

That’s the real story Xanterra wanted its employees to share when it launched #yellowstonejobs on Instagram this year. Kelly Burns, Recruitment Marketing Specialist for Xanterra, will share how she launched the hashtag, which has had 4,000 uses since June. Kelly will present the types of employee engagement they’re getting, the impact that Instagram is having on driving traffic to their careers site, and how she’s leveraging this valuable employee generated content in her other Recruitment Marketing channels.

RallyFwd™ Speaker Bio:
Kelly Burns, Recruitment Marketing Specialist at Yellowstone National Park Lodges

Kelly started her job in Yellowstone in 2018, but has been in the marketing world for over 10 years. Her position at Yellowstone was created to enhance existing efforts to recruit qualified employees who will mess with the culture of Yellowstone National Park Lodges. Kelly is responsible for developing and implementing new Recruitment Marketing strategies from the ground up. She loves being able to combine her love of the outdoors with her years of experience in marketing.

Prior to her role at Yellowstone, she worked as the Marketing Manager for a remote dude ranch in New Mexico. Kelly is also an avid National Park enthusiast and has visited two-thirds of the more than 400 units of the National Park Service.

Glassdoor, Lever, Talemetry, TextRecruit and TMP Worldwide are a sponsors of Rally. Their sponsorship helps us to create educational content and events on Recruitment Marketing.