The X Factor: What Your Recruitment Events Are Missing

There’s no greater measure of how well you engage talent than doing so in person. The face-to-face nature of recruitment events means you’ve really got to turn up the engagement factor from your employer brand and your recruiting team. Joseph Brim from Discover says there an X Factor most recruitment events are missing. Hear how Joseph breathes life into events through a high-touch candidate experience and see great examples of event marketing collateral and in-booth experiences that work. (Video length: 30 minutes)

RallyFwd™ On Demand: The X Factor: What Your Recruitment Events Are Missing

Recruitment events, career fairs, meetups—there’s no greater measure of how well you engage talent than doing so in person. The face-to-face nature of events means you’ve really got to turn up the engagement factor from your employer brand and your recruiting team. Even a well-known consumer brand like Discover has to stay innovative to capture a candidate’s attention and keep them engaged in a conversation long enough to learn about your career opportunities, assess fit and establish a follow up. So what’s the X Factor that makes Discover’s recruitment event strategy effective?

In this RallyFwd On Demand video, Joseph Brim, Brand Strategist at Discover, shares the Talent Engagement strategy he developed for recruitment events that spans pre event, on site to post event. This marketing strategy, tried and tested at hundreds of recruitment events, is designed to create a high-touch candidate experience with Discover and their employee brand ambassadors. Joseph shows us examples of event marketing collateral and in-booth experiences that work, and provides a glimpse into the tools he offers to the Discover sourcing team to set them up for event success. Finally, he opens up about the 3 biggest event engagement mistakes they’ve made so you won’t have to.

RallyFwd™ Speaker Bio: Joseph Brim, Brand Strategist at Discover

Joseph Brim, a Brand Strategist with Discover, is a creative thought leader who’s passionate about enhancing peoples quality of life. It was at North Carolina State University: College of Design where he found a passion in using creativity to solving real-life problems. During his senior year, he transferred to The Ohio State University, where he coupled his passion for product development with an interest in visual communication.

Joseph has contributed to his community by introducing a transportable art gallery for inner-city youth, partnered with SimplrSTEM to teach character design and lastly co-founded Breaking Bread Columbus, a grassroots movement that provides a platform for meaningful conversation. Professionally, he’s launched brand concepts for NFL players, started a graphic tee company, illustrated 3 books, and recently partnered with the MindMarket of Columbus College of Art and Design to create a diversity tool-kit.

He values creativity and its ability to explore solutions, create actionable strategies and drive companies to develop meaningful customer experiences. At Discover, Joseph supports the talent acquisition team with innovative marketing programs to attract and engage candidates. He’s also held roles in application development, graphic design and brand strategy. He has a B.S. degree in Design from The Ohio State University and many certifications in Design Thinking.

Glassdoor, iCIMS, Lever, Talemetry, TextRecruit and The Muse are sponsors of Rally. Their sponsorship fee helps us create educational content and events on Recruitment Marketing.