It’s Not Magic, It’s Programmatic Job Advertising

Whatever your company size, chances are the majority of your talent acquisition budget goes to job advertising. When hiring goals increase, somehow you need to ramp up job advertising quickly but not let your cost per hire get out of control. Brandon Luiszer explains how he uses programmatic advertising to meet the growth of Love’s Travel Stops, without busting his budget. (Length: 14 minutes)

RallyFwd™ On Demand:
It’s Not Magic, It’s Programmatic Job Advertising

Whatever your company size, chances are the majority of your talent acquisition budget goes to job advertising. If your company is growing quickly, that portion of your budget can quickly overtake all of the other plans you have to try new strategies, improve processes and implement new tools. Somehow you need to ramp up job advertising quickly to meet your hiring goals without letting your cost per hire get out of control.

In this RallyFwd session, you’ll hear how Brandon Luiszer, Manager of Talent Acquisition for Love’s Travel Stops, increased the company’s annual hires year over year and kept his job advertising budget flat using programmatic advertising. Brandon will present how programmatic advertising has made a big impact at Love’s and the results he’s seen in lowering their overall cost per hire. He’ll also share his top tips for recruiting high-volume hourly roles that you can borrow. No magic required.

RallyFwd™ Speaker Bio:
Brandon Luiszer, Manager of Talent Acquisition at Love’s Travel Stops

Brandon partners with field and executive leadership to implement Talent Acquisition strategies that identify, attract and recruit a high-performing workforce of managers & Team Members.

Prior to joining Love’s Travel Stops & Country Stores, Brandon served 22 years in the United States Navy as a Surface Warfare Officer.

He holds a BA in Communication from the University of Arizona and a MS in Global Leadership from the University of San Diego.

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