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Recruitment Marketing Campaign Strategy

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Rally® Inside™ is the #1 Recruitment Marketing tool used by over 1,000 professionals that shows you what works best to attract talent to your jobs and employer brand by analyzing candidate engagement with your Recruitment Marketing content. With an easy-to-use dashboard that tracks, measures, reports and benchmarks data across your social media and digital channels, you’ll have the insights you need to break through the noise and influence great talent to choose your company. Learn more at

Learn how to launch a 4-week Recruitment Marketing campaign that creates awareness for your employer brand, builds a talent pipeline and generates quality applicants for key jobs. 

This course is at your own pace!

Take this 2-hour Recruitment Marketing Campaign Strategy Bootcamp to learn how to plan, launch and measure the results of a multi-channel Recruitment Marketing campaign.

You'll be ready to attract talent to fill 1 key role or to support 1 hiring initiative, with the expert training and best-practice resources you need to repeat this strategy for hiring across your organization... again and again!  

2-Hour Bootcamp    Workbook    Rally Inside Tool

Recruitment Marketing can build your employer brand and support your recruiting goals. Let's do this, together!

You can't wait for job boards to bring you the talent you need. Either you don’t get enough applicants, or you don’t get enough quality applicants. The results are sky-high recruiting costs and sky-high pressure on you to fill jobs now, otherwise leave your company at a competitive disadvantage.

At the same time, depending on traditional job boards for recruiting is leaving you at a career disadvantage. The future of recruiting favors practitioners who have the know-how to create an attractive employer brand and the skills to recruit talent through today’s social and digital channels.

Employers can’t solve their recruiting challenges by depending on job boards.

That’s why you need to know modern Recruitment Marketing.

Rally’s Lori Sylvia will teach you her expert methodology for planning, implementing, tracking and analyzing the results of a multi-channel marketing campaign designed for recruiting.

Once you learn this best-practice campaign strategy, you can re-use and repeat this again and again to help you bring greater awareness to your employer brand, fill future roles and continue to build a quality talent pipeline to help solve your company's recruiting challenges.

You don’t need a big budget or an agency to do Recruitment Marketing for you. You can learn this strategy in 2 hours
 and be ready to DIY!

We’ll Cover:
   Multi-channel campaigns
   Organic and paid strategies
   Support a hiring initiative
   Create a content plan

Skills you’ll develop:
   Employer branding
   Employee value propositions 
   Candidate personas
   Campaign strategy & planning 

   Content creation
   Email marketing
   Landing page creation & conversions

Tactics will include:
   Social media
   Email marketing
   Landing pages
   Hiring events

For Recruitment Marketing campaigns with:
   $0 budget
   $3,000 budget
   $10,000 budget

What you'll learn at this Virtual Bootcamp:

Fundamentals of Recruitment Marketing campaigns, including planning, implementation, measurement and reporting

How to use employer branding to attract talent to your company and jobs

How to select the right tactics to reach your target candidate personas

How to create a multi-channel campaign with organic and paid strategies

How to know what content and messaging work best for you

How to track, measure, analyze and report on campaign ROI


Lori Sylvia
Rally Founder & CEO

Plus, you'll earn:

Who is this for?

For Recruitment Marketing, Employer Branding, Talent Acquisition, Recruiting & HR Professionals at all levels, for solo practitioners and teams. You must be an in-house practitioner who works for an employer.

At our last bootcamp, 100% of attendees said they would attend again and recommend Rally bootcamps to a friend!


Join us for our Bootcamp

              What's a bootcamp?

                  It's like a webinar but more in-depth with hands-on learning!

What you'll get by attending: 

2-hour hands-on learning, live with Lori, over Zoom

Downloadable Workbook with templates

Access to our Rally® Inside™ Recruitment Marketing tool

Rally Certificate in Recruitment Marketing Campaign Strategy

2 HRCI and SHRM credits

The skills, know-how and confidence to keep going!

About Rally® Inside™

This Bootcamp will be taught hands-on using our Recruitment Marketing tool, Rally® Inside™. As part of your approved registration, you’ll receive a free account to the tool so that you can get the most out of the bootcamp and be ready to hit the ground running. Rally Inside helps you:

Track, measure and report on your campaign results across channels:


Social media

Paid ads


And more!

Learn what works best to attract and recruit each of your job functions by: 

Content topics

Candidate messaging

Graphics and images

Recruiting channels

The Bootcamp is free to attend, but you can also purchase our Rally Recruitment Marketing Campaign JumpStart package. This will allow you to launch your campaign with one-on-one guidance and mentorship from Lori and the Rally team.

With this upgrade package, you’ll get even more hands-on learning about Recruitment Marketing Campaigns in an

8-week program that includes all the assets you need to launch your campaign and start attracting more talent to your employer brand, building pipeline faster and generating applicants immediately. After the program, you’ll be able to add on additional time with us or keep your campaigns going on your own!

Select the package that best supports your Recruitment Marketing Campaign strategy:

Rally Recruitment Marketing Campaign JumpStart


$2,000 Rally Recruitment Marketing Campaign JumpStart

2-Hour Virtual Bootcamp

2-Hour Virtual Bootcamp

Downloadable Workbook

Downloadable Workbook

Rally Certificate in Recruitment Marketing Campaign Strategy

Rally Certificate in Recruitment Marketing Campaign Strategy

2 SHRM & HRCI Credits

2 SHRM & HRCI Credits

Rally® Inside™ Free Plan

Rally® Inside™ Premium Plan for 2 months

Campaign plan overview: Employer branding, candidate personas and campaign tactics

Customized campaign plan: Your employer branding, your candidate personas and your campaign tactics

Social Media content ideas

Social Media ready-to-use content for 4 week campaign

Plus, a library of social media templates that you can use throughout the program

Landing Page content example

Landing Page design and creation with your branding

Landing Page hosting recommendations

Landing Page hosting for 4 week campaign 

(afterwards, keep going with us or we transfer ownership to you)

Email Marketing content ideas

Email Marketing ready-to-use content for 4 week campaign

Campaign report sample

Campaign report built with your real-time data

Tracking of link clicks

Tracking of link clicks + custom tags + conversions to Apply

Measurement & Analytics guidelines

Measurement & Analytics review and consultation during and after the campaign

We show you how

We do it with you side-by-side for your first campaign, so you get results faster and are ready to keep going either with our tools and support or DIY

If you are interested in the Campaign JumpStart package, check the corresponding box on the registration form and we'll reach out with more information.

Powered by the #1 Recruitment Marketing tool


Virtual Bootcamp Course:  
Recruitment Marketing Content Strategy 

$700 value

For a limited time only $497!

Register Now!

Sign up for the Virtual Bootcamp* and you'll get: 

2 hour course 
A Rally® Inside™ account

Will I receive access to the course immediately? 
It will take us around 1 business day to provide access to the course and your new Rally Inside account. You will receive 2 separate emails: one with a link to the course and a second with your login credentials for the tool. If you do not receive these within 1 day, please contact us!  

Can I buy this and then request a refund?
Due to the digital nature of this course—and the fact that you could consume the content immediately—we do not offer refunds.

How long will I have access to the course?
Your access never expires! You can re-watch the videos and download the course materials pretty much forever. Plus, you'll always have access to the Discussion feature to ask questions.

Can I take this course if I am not a Recruitment Marketing, Employer Branding, Talent Acquisition, Recruiting & HR practitioner working in-house for an employer?

No. If you sign up for this course and you work for a staffing company, agency or vendor, you will not gain access to the course and the fee will be refunded.


Check back next week to register for the virtual bootcamp! 

Check back next week to  access the virtual bootcamp!