Optimize your Recruitment Marketing strategy for conversions

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Are you on track to meet your hiring goals this week, this month, this quarter? The most effective HR teams know their conversion rates at each stage of their recruiting funnel, from talent attraction to talent acquisition. By understanding the percentage of applicants that typically move from one stage to the next, you're able to monitor if your team is on track or if it's time to pivot your recruiting strategy if your metrics are falling behind.

Download this easy-to-use Recruitment Marketing Conversion Rate Calculator to analyze the effectiveness of your strategy and hone in on what you can do to increase your talent acquisition success.

Recruitment Marketing Conversion Rate Calculator Spreadsheet

Best practices from our community of 40,000 professionals in Talent Acquisition, Recruitment Marketing, Employer Branding and Human Resources.

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How many candidates do you need at each stage of the recruiting funnel so that you can meet your hiring goals? How many clicks do you need on your content and ads to drive candidates to view your jobs and then apply?

Download this easy-to-use and fully customizable Recruitment Marketing Conversion Rate Calculator Spreadsheet to plan, optimize and project the success of your talent attraction strategy.



This Recruitment Marketing Measurement Worksheet is created by Rally® Recruitment Marketing, the largest online community of practitioners bringing recruiting and marketing together to lead the future of talent acquisition. Rally with us at https://rallyrecruitmentmarketing.com. Our new analytics & benchmarking tool, Rally® Inside™, shows you what works best to attract talent to your jobs and employer brand by analyzing candidate engagement with your Recruitment Marketing content. With an easy-to-use dashboard that tracks, measures, reports and benchmarks data across your social media and digital channels, you’ll have the insights you need to break through the noise and influence great talent to choose your company. Learn more at https://www.rallyinside.io/.

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With this Excel template, you’ll be able to:

Calculate how many candidates you need at each stage of the recruiting funnel to achieve your hiring goals

Measure the performance of each Recruitment Marketing tactic, from clicks to conversions

Determine the organic content and paid campaigns that deliver the highest conversions for the lowest cost

Perform "what if" analyses so that you can project if your talent attraction strategy is on track