Data-driven Recruitment Marketing: Improve your talent attraction strategy

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Why do you need a Recruitment Marketing Measurement Plan?
The key to your Recruitment Marketing success lies in having a deep understanding of your data and analytics. If you don’t know how each of your strategies perform, you’re unable to improve and grow them. More importantly, you can’t show the impact you’re making at your company to your boss and leadership.

A Recruitment Marketing Measurement Plan defines the data that's important to track and measure for your strategies. 

Download our worksheet to learn the metrics that are important for Recruitment Marketing and where you can source them, plus get our recruitment funnel calculator to know how many candidates it takes to achieve your hiring goals. 

Recruitment Marketing Measurement Worksheet

Best practices from our community of 33,000 professionals in Talent Acquisition, Recruitment Marketing, Employer Branding and Human Resources.

Rally Recruitment Marketing

With so much data available today, how do you know what you should be tracking? Our new worksheet outlines the metrics that are important to track so that you can monitor, measure and analyze the effectiveness of your Recruitment Marketing strategy over time. Download this worksheet to inform your Recruitment Marketing Measurement Plan today. 



This Recruitment Marketing Measurement Worksheet is created by Rally® Recruitment Marketing, the largest online community of practitioners bringing recruiting and marketing together to lead the future of talent acquisition. Rally with us at Our new analytics & benchmarking tool, Rally® Inside™, shows you what works best to attract talent to your jobs and employer brand by analyzing candidate engagement with your Recruitment Marketing content. With an easy-to-use dashboard that tracks, measures, reports and benchmarks data across your social media and digital channels, you’ll have the insights you need to break through the noise and influence great talent to choose your company. Learn more at

About Rally®

A guide for the important data you should be tracking to measure the effectiveness of your Recruitment Marketing strategy

An editable worksheet to capture the current state of your strategies, including:

Recruiting funnel calculator
Talent audience & database by channel
Candidate engagement by channel
Content engagement by channel
And more!

Instructions for how to source the information from your various platforms and channels

Recruitment Marketing Measurement Worksheet

In this worksheet, you’ll get: