There is a lot to achieve in 2022. Set yourself up for success! 

We've now released Rally’s 2022 Recruitment Marketing Planning Guide and Template — updated with everything you need to develop, implement and measure your strategy. Packed with customizable templates and examples to get you started including our recommendations to help you answer “Where should I focus in 2022?” even if you have no budget or just a little. 

Rally Recruitment Marketing
After the challenges of the past few years, it's time to review your strategies and ensure your success no matter what the circumstances. 

Whatever your role in Recruitment Marketing, Employer Branding, Talent Acquisition, Human Resources or Marketing, this guide will provide you with a blueprint to create a professional, agile Recruitment Marketing plan for 2022 that you can present to your leadership to gain the support you need and make a difference in the companies hiring goals. Plus, new this year, we've included our Recruitment Marketing Measurement Planning Template so you can support your strategies with the data and analytics to show their impact.

We’ll cover these essential components of a Recruitment Marketing plan:

2022 Recruitment Marketing Planning Guide and Template

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2022 Recruitment Marketing Planning Guide and Template

Best practices from our community of 40,000 professionals in Talent Acquisition, Recruitment Marketing, Employer Branding and Human Resources.

With the labor market more competitive than ever, it's vital you have a comprehensive and agile Recruitment Marketing plan to help you navigate the unexpected and win talent throughout 2022.

Recruitment Marketing planning & measuring for successful talent attraction

  • Goals – what will you deliver in 2022 that’s both specific and measurable? 
  • Programs – which programs and campaigns will you implement to achieve your goals? 
  • Channels – where will you reach your target candidate personas? 
  • Projects – what projects will you lead that will impact 2022 and beyond? 
  • Resources & Budget – what internal and external resources are required to succeed? 
  • Technology – what are the foundational technologies every RMer needs? 
  • Measurement & Reporting – how will you track, measure and report on your effectiveness, in alignment with your leadership and stakeholders?

[ Updated for 2022 ]

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About Rally®

This Recruitment Marketing Measurement Planning Guide & Template is created by Rally® Recruitment Marketing, the largest online community of practitioners bringing recruiting and marketing together to lead the future of talent acquisition. Rally with us at Our new analytics & benchmarking tool, Rally® Inside™, shows you what works best to attract talent to your jobs and employer brand by analyzing candidate engagement with your Recruitment Marketing content. With an easy-to-use dashboard that tracks, measures, reports and benchmarks data across your social media and digital channels, you’ll have the insights you need to break through the noise and influence great talent to choose your company. Learn more at

2022 Recruitment Marketing Programs Planning Guide
2022 Recruitment Marketing Resources & Budget Planning Guide
2022 Recruitment Marketing Technology Planning Guide

Plus, get our  new Recruitment Marketing Measurement Plan template to focus, streamline and report on the effectiveness of your strategies.