6 Content Examples That Rethink Media Strategy

In this Rally Ideabook, see how employer branding content and job advertising are converging, and learn how to use this media strategy to attract talent to your jobs. You’ll see 6 examples from 3 leading employers that create social content and digital ads that market their EVP and drive candidates to apply. We’ll share real results and show you why it’s effective, so that you can get ahead of this shift to boost your own talent attraction strategies. Featuring: Ecolab, DICK’S Sporting Goods and Northwell Health. 

To break through the digital noise, we must consider employer branding and job advertising under one cohesive media strategy.

 

Rally Recruitment Marketing Ideabook:
6 Content Examples That Rethink Media Strategy

Until now, marketing our employer brands and advertising our jobs have had different goals and budgets. On the one hand, we create employer branding content to increase social followers and engage careers site visitors. While on the other hand, we advertise open reqs through job boards to generate applicants.

With talent attraction becoming more challenging by the day, companies that look at employer branding separate from job advertising will fall behind.

Leading practitioners know that to break through the digital noise, they must integrate employer branding and job advertising under one cohesive media strategy, holistically managed together to bring the right talent to their candidate experience. They’re doing this by creating social content and digital ads that attract talent using their employer value propositions (EVP) and, with that, drive candidates to jobs.

In this Rally Ideabook, we’ll present 4 reasons why employer branding and job advertising strategies are converging. We’ll show you 6 examples from 3 leading employers that have integrated employer branding and jobs content. You’ll see their results and learn why it’s effective, so that you can get ahead of this shift to boost your own talent attraction strategies.

What You’ll Learn:

  • Trends in employer branding and job advertising strategy
  • Examples of EVP content that directly and indirectly drives qualified candidates to jobs
  • How to compare your results to other leading employers

Download your copy of the Rally Ideabook: 6 Content Examples That Rethink Media Strategy →

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