The answer I chose and why

What makes the other options worth considering

The strategic thinking behind the decision

What I would do next in a real-world situation

How the scenario connects to the skills we practice in CP-RM™

Inside You'll Discover:

Day 4 • Case 4

You made your call. Now see how I’d approach the challenge. Download the Case Breakdown to get my answer, why I chose it, what I’d consider about the other options and how I’d put the strategy into action. It’s a deeper look at the real-world thinking and decision-making we practice in CP-RM™. 

Lori Sylvia

Founder, Rally Recruitment Marketing

Meet Your Instructor

Lori Sylvia is the founder and CEO of Rally, the leading provider of education and resources in Recruitment Marketing since 2017. With over 25 years of experience in marketing and branding, Lori has taught modern Recruitment Marketing strategies to more than 50,000 professionals. Known for her fun, interactive teaching style, Lori brings concepts to life with real-world examples and practical exercises that keep you engaged. She’s deeply committed to your professional growth, offering personalized mentorship to help you master the skills and strategies that will elevate your career and make a lasting impact in your organization.

About Lori

"Lori is amazing. She combines expansive industry knowledge with sharp strategic insight, delivering her courses with clarity and patience. She is a great teacher and source of information."

"Coming from the recruiting team with no marketing experience, I'm finding Rally to be my #1 resource for ideas to generate more candidate engagement and working to elevate our employer brand!"

"Lori doesn’t just teach recruitment marketing; she brings it to life in a way that makes the work feel even more meaningful and exciting. This course didn’t hand me a cookie-cutter playbook. It gave me real tools, real strategy, and most importantly, a clear sense of direction for where I want to grow in my career."

or watch on-demand

starting Sept. 16

Certified Professional in Recruitment Marketing™

CP-RM™

Achieve recognition as a Certified Professional in Recruitment Marketing™ and advance your career with digital-first, AI-empowered expertise. From the #1 community where today's professionals learn modern RM.

Starting Sept. 9, 2026

or watch on-demand

starting Sept. 16

Certified Professional in Recruitment Marketing™

CP-RM™

Achieve recognition as a Certified Professional in Recruitment Marketing™ and advance your career with digital-first, AI-empowered expertise. From the #1 community where today's professionals learn modern RM.

Starting Sept. 9, 2026