Learn how AI is shaping the candidate journey and what it means for your employer brand and recruiting strategy in 2026.

What is AI already saying about your employer brand? Are you prepared for the role AI now plays in recruiting?

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AI continues to reshape the candidate journey, and it’s barely being discussed. Tools like ChatGPT, Gemini, Copilot, Claude and Perplexity aren’t just helping candidates find jobs. They’re influencing how candidates evaluate employers, compare offers and decide where they belong.

These large language models have become career decision engines — shaping perception, trust and fit long before your team enters the conversation. And the challenge? Most Recruitment Marketing strategies weren’t built for our new reality where AI influences how candidates perceive you. 

Learn from Rally’s Lori Sylvia, Built In’s Maria Christopoulos Katris and Coinbase's Angela Della Peruta about what this shift means for talent attraction & acquisition, and share how you can more intentionally shape your employer brand in the new world of AI-assisted career decisions.

AI has introduced a new layer to the candidate journey — one that many recruiting teams haven’t had time to address. As candidates rely on AI to evaluate employers and make career decisions, employer brand signals matter more than ever.

Learn from Rally, Built In and Coinbase about what this change means for talent attraction and how you can take a more intentional, measurable approach to employer brand in an AI-driven recruiting landscape in 2026 and beyond.

WEBINAR ON DEMAND | 1 HOUR

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LIVE WEBINAR
January 28, 2026
12-1pm ET

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AI & the Future of How Candidates Choose Where to Work  

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With 50,000 practitioners, Rally® Recruitment Marketing is the leading community to learn and share the best ideas in recruitment marketing, employer branding and talent attraction to educate and empower you to lead the future of talent acquisition.

How AI has become a career decision engine, not simply a search tool, and what this shift means for the future of recruiting

The full impact of AI on your candidate funnel, from first touch to offer acceptance

How to benchmark your employer brand across the 7 employer brand dimensions that candidates care about most

What you should do in 2026 to influence AI results: structured content, distribution channels and visibility signals

Why this matters to improve applicant quality and reduce drop-off through the funnel

You'll learn:

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AI & the Future of How Candidates Choose Where to Work  

Featured Speakers:

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Featured speakers:

Lori Sylvia

Founder & CEO,
Rally

Lori Sylvia is the Founder & CEO of Rally, a global community for recruitment marketing and employer brand leaders who come together to learn and share best practices, and elevate the discipline of Recruitment Marketing forward through data-driven strategies. Through Rally’s certification and awards programs, Lori helps define standards and recognize the work shaping the future of Recruitment Marketing.

Travel versus Home
Location versus Schedule

Maria
Christopoulos Katris

Co-Founder & CEO, Built In

Maria Christopoulos Katris is the Co-Founder & CEO of Built In, the AI-powered tech recruitment platform that attracts millions of professionals from around the globe each month. Built In helps more than 1,800 customers, ranging from startups to the Fortune 500, navigate the shift to an AI-driven candidate journey, tell their employer brand story, and convert hard-to-reach tech professionals.

Angela Della Peruta

Global Talent Brand & Marketing,
Coinbase

Angela Della Peruta is a global employer brand and talent marketing leader currently leading Global Talent Brand & Marketing at Coinbase. She has built and scaled employer brand and recruitment marketing functions at companies including Opendoor and Uber, with deep expertise in EVP development, candidate experience, and global talent attraction.