Your employer brand is the value proposition that you offer employees and candidates (what you say), and the reputation that your organization has as an employer (what others say about you). A strong employer brand will consistently attract the right candidates to want to work at your company and will stand out amongst your talent competitors. But to create an employer brand that lasts, you need the right foundation in place as well as a clear connection to your talent acquisition plans and corporate growth strategy.

Watch on demand to learn the key elements for building a strong employer brand that represents your company today and supports your company’s planned growth. Whether you’re launching your first employer brand or in the midst of refreshing your existing one, you’ll learn expert guidance on how to position your company’s employee value proposition that will resonate with your target candidates, differentiate you from talent competitors and serve your talent strategy in the years to come.

You’ll learn:

Pro tips for developing an employee value proposition (EVP) that connects your company today with your company’s future

How to assess that your brand messaging is authentic and differentiated from your talent competition

The critical components of a modern careers site and candidate experience that fulfills your brand’s commitment

How to get ongoing buy-in from your leadership and employees to keep your employer brand alive and relevant