[Webinar On Demand] Why Programmatic Online Job Posting, Now

[Webinar On Demand] Why Programmatic Online Job Posting, Now

As a recruiter, you’ve likely heard about programmatic job posting. You’re aware that it can help you attract more candidates — and potentially increase the quality of those candidates. But turning over so much of your job posting strategy to technology can be nerve-wracking for any recruiter.

Join Rally and Appcast for a webinar to hear real results from a practitioner who made the switch to programmatic. Our featured speaker will be Matthew Mackenzie with Platinum Supplemental Insurance, who will share how he lowered his cost per applicant and increased new hire quality by putting programmatic technology in the driver’s seat. Alicia Little will share industry data on the benefits of programmatic job posting. (1 hour)

YOU’LL LEARN:

  • Matt’s proven methodology for managing a talent pipeline like a marketing-sales funnel, and the three recruiting metrics he tracks to measure job post effectiveness
  • What criteria you should consider when testing new job boards and social media channels, and how to find what works best for you
  • How programmatic performs compared to recruiting channels that he manages directly, and how Matt uses data from all sources to optimize spending decisions
  • What surprised Matt the most about letting technology take the driver’s seat in his job posting strategy, and how to use data to advance your career

SPEAKERS:

Matthew Mackenzie Platinum Supplemental Insurance   Alicia Little

Matt will take you inside the evolution of his job posting strategy, starting from 2013 when he made a bold move away from manual posting to using programmatic technology to post jobs. He will also share the lessons he’s learned along the way from testing various job boards and social media channels. Matt currently oversees a 17-state recruiting strategy that drives 1,500 applications weekly for hard-to-fill roles. No matter how you currently post jobs, you’ll walk away with actionable strategies for getting the most out of your recruiting budget and choosing the best sources for your company.

SPONSORED BY:

Appcast is a sponsor of Rally. Their sponsorship fee helps us to create educational content and events on Recruitment Marketing.

[Webinar On Demand]
[Webinar On Demand]
[Webinar On Demand]
[Webinar On Demand]
[Webinar On Demand]
[Webinar On Demand]