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Best practices from our community of 50,000 professionals in Talent Acquisition, Recruitment Marketing, Employer Branding and Human Resources.

With 50,000 practitioners, Rally® Recruitment Marketing is the leading community to learn and share the best ideas in recruitment marketing, employer branding and talent attraction to educate and empower you to lead the future of talent acquisition. Rally with us online at RallyRecruitmentMarketing.com, at our free RallyFwd Virtual Conference, and with our powerful AI & analytics tool, Rally Inside.

Employee Advocacy is headed in a completely new direction. Changes in social media, AI and how people engage with content are challenging the traditional approach of asking employees to share company news or giving them pre-written posts to publish. At the same time, expectations from business leaders have changed. Reach and engagement aren't enough. Talent Acquisition and Recruitment Marketing teams need to show how Employee Advocacy directly contributes to applications and hires. 

Join Lori Sylvia, Founder and CEO of Rally, for a look at what's next for Employee Advocacy in 2027. We'll explore how to adapt your strategy for today's social landscape, empower employees to create authentic content in their own voices, and measure Employee Advocacy's impact on applications and hires.

What's Next for Employee Advocacy in 2027

Employee Advocacy Has Changed. 
Is Your Strategy Ready?

How to empower employees to create authentic content in their own voices

What Rally’s data reveals about the content that drives reach and engagement

How to apply Recruitment Marketing insights to Employee Advocacy content

How to integrate Employee Advocacy into a broader talent attraction strategy

How to measure the impact of Employee Advocacy on applications and hires and demonstrate its contribution to recruiting outcomes

In this webinar, you'll learn:

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What's Next for Employee Advocacy in 2027

Employee Advocacy is headed in a completely new direction. Learn how to adapt your strategy to today's changing social landscape, empower advocates to create more authentic content, and prove EA's impact on recruiting outcomes.

NOV 11, 2026  |  2-3PM ET // 11AM-12PM PT

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Alex Her

Head of Global Employer Brand, GoDaddy


Alex Her is a global employer brand leader, content marketer and Recruitment Marketing strategist with experience leading employer brand across 47 countries. He specializes in creating innovative content and campaigns that help organizations strengthen their employer brand and connect with job seekers. Alex is also a recognized industry speaker who shares his expertise through public speaking, webinars, podcasts and mentorship.

Lori Sylvia

Founder & CEO,
Rally

Lori Sylvia is the Founder & CEO of Rally, a global community for recruitment marketing and employer brand leaders who come together to learn and share best practices, and elevate the discipline of Recruitment Marketing forward through data-driven strategies. Through Rally’s certification and awards programs, Lori helps define standards and recognize the work shaping the future of Recruitment Marketing.

Meet Your Speakers

Meet Your Speakers