Paid social media advertising and programmatic job advertising are two of the most important digital strategies that you can use in recruiting today. This workbook will help you plan your own digital job ad strategy specifically using Facebook and programmatic advertising. You'll learn to:

  • Set up your ad goals and select the right digital channels

  • Target talent at the job family level and for specific jobs

  • Create ad campaign rules to optimize your budget

  • A/B Test to know which messages work best

  • Understand funnel analytics to help you measure ROI

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Digital Job Advertising Strategies


Leigha Wanczowski

Employer Brand Manager

Leah Daniels

SVP of Strategy

Step-by-step guide to plan and implement your digital job advertising strategy