Understanding how your Recruitment Marketing efforts are performing is key to making decisions and demonstrating ROI. This workbook will help you understand how to measure and interpret the effectiveness of your digital job advertising strategy specifically using paid social media and programmatic job advertising. You’ll learn to: 

  • Maximize your paid social media strategy with pixel tracking

  • Interpret analytics provided by social media platforms

  • Discover analytics within programmatic job advertising platforms

  • Determine your funnel metrics

  • Make data-driven budget decisions 

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Recruitment Marketing Analytics

Amy English

Customer Success Analyst

Workbook: Recruitment Marketing Analytics


Step-by-step guide to understand your data and make decisions your top-of-the-funnel Recruitment Marketing strategies.


Liz Caselli-Mechael

Digital Communications Lead
Nestlé U.S.

Dana Meyer

Director, Recruitment Marketing

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