Learn the essential elements of lead nurturing and create outstanding email campaigns in just 3.5 hours!
$195 per person
Contact Us to register for the course, and we’ll work with you to schedule a date that’s convenient.
This Rally Course teaches you the essentials of lead nurture strategy so that you’re ready to use this marketing best practice to gain an edge in recruiting passive talent. With the right email marketing campaigns, you can re-engage previous applicants in your ATS and invite contacts in your talent CRM to apply for new jobs, attend recruiting events and refer their friends. In our 3.5 hour, instructor-led online course, you’ll learn:
- How talent acquisition teams are adopting this marketing best practice
- What content will influence candidates at each stage in their journey
- Ways to segment your talent database to target your messages
- The rules for personalizing emails, and mistakes you should avoid
- How to create drip campaigns even if you don’t have an ATS or CRM
- Metrics to track and analyze to ensure your success
- Hands-on Exercise: Plan your email nurture campaign (template included)
- Live Q&A: Answer all your questions to hit the ground running!
Class size is kept intentionally small to make this an interactive learning experience, so contact us reserve your seat today!
“Lori’s extensive experience and knowledge of email marketing shines through in this course. The pro-tips shared about content, timing and segmentation are easily applied and will undoubtedly have a positive impact on engagement.”
“Great interactive course that allows time for questions. Not only are you learning from the teacher, you are also learning from the other students.”
Why Learn Lead Nurturing?
When we look for marketing best practices to help us better attract and recruit talent, lead nurturing should top our list. Lead nurturing uses email marketing to build relationships with candidates to ensure that your employer brand stays top of mind. The goal is to send relevant and timely content that will convert interested candidates in your talent network from the top of the recruiting funnel into a new hire, keep your talent pipeline warm for future jobs, drive attendance at recruitment events and seek referrals from your community. As a result, lead nurture is being adopted in Recruitment Marketing to help drive more qualified applicants at a faster time to fill!
Earn 3 PDCs from SHRM & HRCI
About our Instructor
“Lori Sylvia is a terrific speaker and truly engages with her audience.”
—Allan Miller, Asst. Manager of Candidate Experience, Norfolk Southern Corporation
“Lori is very smart and knows her profession. Would suggest anyone to join her workshops and conferences.”
—Jess Schuster, Manager of Candidate Engagement, Northwell Health
“Lori is a fantastic facilitator and the content was thoughtful and actionable. So many great takeaways!”
—Beth Hoggard, Sr. Manager of Talent Attraction, Kimpton Hotels & Restaurants