What if you didn't have to guess what content is most important to attracting candidates, or waste hours, weeks, even months creating and pushing out content that may be having no impact on your recruiting strategy?

Rally's Lori Sylvia will teach you the proven methodology behind our most popular template — the Candidate Journey Map & Content Planner. The template itself is valuable, but in just 1.5 hours, Lori will teach you the strategy behind it, explain exactly how to use the template and show you a completed example so that you're ready to hit the ground running!

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Then let us end your frustration and give you the expert know-how to create Recruitment Marketing content with confidence.

          Hi, I'm Lori. I love supporting your success by providing helpful templates, but I know I could help you so much more by teaching you the strategy behind the template. That's why I created this mini-course and have made it super affordable so that everyone can learn how to do this... yes, YOU!

3 instructional videos taught by Lori that can be watched in 1 hour

Candidate Journey Map & Content Planner Template updated August 2020

Complete example of a candidate journey map and content plan for a common candidate persona

Infographic showing how content influences the candidate journey

Lifetime access to the course and all the materials

Online discussion with Lori and other students

Learn strategies and skills to attract, engage and recruit talent like a marketer

Imagine if you could stop guessing what content would really work to attract your ideal talent, and in 1.5 hours you could have a clear methodology and all the tools you need to do this the right way?

Rally® Content Rescue

1.5 hour virtual course: 

Lori Sylvia

Founder & CEO, Rally

What's included in this mini-course:

Checklist: The Ultimate Checklist of Candidate Questions, includes 55 questions including on COVID-19

Guide: Where to Find Content for Recruitment Marketing

Template: Candidate Persona Template with 5 examples

Plus, 3 BONUS downloads:

... You are under pressure to update the content on your careers site

... You worry that your social media content is being ignored

... You don't have budget for an agency, or you want to know how to direct them

... You are developing a strategy to improve your candidate experience  (hint: the right content is critical!)

... You need a way to demonstrate your value and justify why you need more resources

... Other people keep telling you what content to create, and now you want to tell them

... You are ready to tie together all your candidate communications with confidence

This quick online course is for you if ...

Learn the strategy to create a content plan that’s mapped to each stage in the candidate journey

See a completed example of a content plan for a common candidate persona that you can borrow immediately

Unpack each part of our proven template and learn step by step how to customize it for your company

Use this expert know-how to create your plan faster and with confidence!

Lori will break down each step for you:

Even if you think you're great at creating content

Especially if you don't think you're great at content


                 You'll learn something new from this course!

Because...

Meet Your Instructor

“Lori Sylvia is a terrific speaker and truly engages with her audience.”
       — Allan Miller, Manager of Candidate Experience, Norfolk Southern Corporation

“Lori is very smart and knows her profession. Would suggest anyone to join her workshops and conferences.”
       — Jess Schuster, Manager of Candidate Engagement, Northwell Health

1.5 hour virtual course: 

Lori Sylvia
Founder & CEO, Rally

        I absolutely loved this course. Lori goes from strategic and theoretical to tactical, and it’s what recruitment marketers need. More than ideas, she delivers well-curated action steps and her walk-through really brings this strategy to life. I highly recommend this course not only for new learners, but also as an important reference point for seasoned professionals. 

Jason Kent Crowell, Recruiting & Retention Manager, Brady Trucking

Frequently Asked Questions

Q. Can I buy this, try this and then request a refund?

Q. How long will I have access to the course?

Q. How quickly will I get access to the course after I buy?

Due to the digital nature of this course—and the fact that you could consume it in just one hour—we do not offer refunds.

Your access never expires! You can re-watch the videos and download the course materials pretty much forever. Plus, you'll always have access to the Discussion feature to ask questions.

Immediately, yay!

          So why not start today? 

Rally® Content Rescue

What's included in this mini-course:

This quick online course is for you if ...

Meet Your Instructor

Frequently Asked Questions

Rally® Content Rescue

Rally® Content Rescue

Do this for yourself.

Take 1.5 hours to learn this proven strategy, understand exactly how to use our most popular template and get a completed example so that you're ready to hit the ground running!

I'M READY! LET'S DO THIS!

3 easy-to-follow videos with expert instruction by Lori

Our latest Candidate Journey Map & Content Planner Template

Complete example of a candidate journey map and content plan for a common candidate persona

Infographic showing how content influences the candidate journey

Lifetime access to the course and all the materials

Online discussion with Lori to get all your questions answered

BONUS: The Ultimate Checklist of 55 Candidate Questions

BONUS: Where to Find Content for Recruitment Marketing

BONUS: Candidate Persona Template with 5 examples

Here's everything you'll get in this online course:

P.S.   You'll also learn how to create a Candidate Journey Map...

... because it's essential to your content plan, so you can use our framework to not only create better content but improve your candidate experience too!

Marketing & branding leader at 5 high-growth startups and 1 Fortune 100 company and a 2 time entrepreneur

Recruitment Marketing evangelist and teacher since 2014

Founded RallyRecruitmentMarketing.com, the largest community of 25,000 professionals learning how to use modern marketing strategies to attract, engage, recruit and retain talent

My life motto: "Enjoy every day." I get this engraved on the back of all my Apple devices to remind myself to do it 

YES, I'M READY TO LEARN!

You'll be taken to our Academy page where you can purchase the course using a secure checkout. Our Academy is hosted on the Thinkific platform (which you'll love!).

Q. What happens after I click the button below?

    Are you like...   

            " Someone please tell me why my recruiting content is being ignored and just show me exactly what I should be creating, so I can stop wasting my valuable time!  ( and get better results! ) "

      This is a fantastic course that really breaks down the content management process as well as the candidate journey and how the two marry. Lori is easy to understand and her pace is perfect. I felt well informed after listening to this course and ready to implement immediately.

Melissa Willis, Talent Acquisition Manager, Allstate

Welcome to Rally!

P.S. Are you currently out of work due to the pandemic? If so, we have a limited number of scholarships available for this course. Contact us.

Rally Course Certificate

Plus,

You'll earn:

1 Professional Development Credit