Relevance Drives Engagement: Designing a Strategy for Micro Talent Networks

RallyFwd™ On Demand: Relevance Drives Engagement: Designing a Strategy for Micro Talent Networks

How many candidates are in your talent database? How often do they hear from you? If your answer is “Not enough, but we’re working on it!” then this session is for you!

Like many recruiting teams, Deloitte wanted to better engage their talent database. They found that a general community for all candidates wasn’t relevant enough to everyone, and that to get real talent engagement would take a more personalized approach. So Deloitte created micro talent networks for key hiring areas and hard-to-fill roles. These micro talent networks allow candidates to opt-in based on a range of skills and interests. The result? Email open rates more than 50% greater than industry averages.

In this RallyFwd On Demand video, you’ll hear Deloitte’s Jill Shabelman, Employer Brand & Marketing Manager in the U.S., break down why this recruitment marketing strategy is working. Jill presents how they have operationalized creating and sharing targeted content for each micro talent network using their CRM, as well as examples of what content types get the highest engagement rates (the answer may surprise you!). Jill also tells us why micro talent networks are ready-made pipelines for her sourcing team and how she crafted email templates to use for re-engaging cold contacts. Finally, Jill gives us her top 3 lessons learned since creating micro talent networks in 2018. Her pro tips will help you launch or scale up your own talent network strategy, whatever your team size.

RallyFwd™ Speaker Bio: Jill Shabelman, Employer Brand & Marketing Manager at Deloitte

Jill Shabelman is a recruitment marketing professional focused on activating programs and initiatives to help job seekers find their next step. She partners with recruiters to help them build their capabilities in areas like social recruiting, talent attraction, engagement, and delivering an exceptional candidate experience.

With a background in public relations, university administration, recruiting, and marketing, Jill continues to focus on how meaningful experiences drive engagement and build communities.

She also lives life through experiences. She has taken a year sabbatical to travel the world, is a certified yoga teacher and a dedicated volunteer to organizations focused on revolutionizing higher education.

Glassdoor, iCIMS, Lever, Talemetry, TextRecruit and The Muse are sponsors of Rally. Their sponsorship fee helps us create educational content and events on Recruitment Marketing.