The Right and Wrong Approach to Engaging Diverse Talent

RallyFwd™ On Demand: The Right and Wrong Approach to Engaging Diverse Talent

Attracting diverse talent is too often just another bullet on a recruitment strategy. Companies that are truly committed to attracting and retaining a diverse workforce understand that their focus on inclusion must be represented in every aspect of how they do business, and yes, that includes how they recruit talent. Over the past 11 years, Katrina Fowler has learned the difference between leading and ineffective approaches to connect with diverse talent; thinking of it as a one-off campaign or event is an example of the latter. The best method is to concentrate on building long-term relationships.

In this RallyFwd On Demand video, Katrina presents her techniques for partnering with professional and student organizations that are comprised of diverse talent, such as the National Association of Black Accountants and Women in Technology. She shares some of the sponsorships and events that she’s participated in, and how she fosters relationships created through those activities in order to position her company as an employer of choice. Katrina also shares how she mobilizes employees as brand ambassadors in these efforts, and how to leverage employee resource groups (ERGs) if you have them (and what to do if you don’t). You’ll walk away with strategies for being more intentional in how you attract and engage diverse candidates so that you can develop a more reliably diverse talent pipeline over time.

RallyFwd™ Speaker Bio: Katrina Fowler, Recruitment Marketing Manage at BAE Systems

Katrina Fowler is a Recruitment Marketing Manager at BAE Systems, Inc. She leads the strategic direction for employment branding activities. In her current role, she is responsible for the candidate experience on the company’s career pages and online profiles, and assessing utilization and return on investment of applicant sources. Originally from California, Katrina earned a bachelors in Business Management from San Jose State University, and an MBA from Mercer University in Atlanta. Prior to joining BAE Systems, she spent her career building and managing scalable recruiting programs for organizations such as Intuit, Turner Broadcasting, TIBCO and Fannie Mae. Katrina currently spends most of her free-time frequenting movie theaters, and on DIY home improvement projects for her recently purchased 1980s house.

Glassdoor, iCIMS, Lever, Talemetry, TextRecruit and The Muse are sponsors of Rally. Their sponsorship helps us create educational content and events on Recruitment Marketing.