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Hosted by:

Attract Talent with Best-Practice Recruitment Marketing Content

Earn a Rally Certificate + 6 SHRM and HRCI Credits



Full Day Workshop


Cancelation and Refund Policy

If cancel by Oct. 31, 2023, a full refund minus a $50 processing will be provided.

If cancel from Nov. 1 - Nov. 7, a 50% refund will be provided.

If cancel on Nov. 8 or later, no refund will be provided.

Note: This workshop is not available for vendors or agencies.

By registering for this Rally Workshop, your contact information will be shared with workshop sponsors.

Register by November 6:



Rally Workshop:

VIRTUAL over Zoom

Space is limited

9 - 5pm Pacific Time

P.S. Are you currently out of work? If so, we have a limited number of scholarships available for this workshop. Complete our scholarship application.


Great recruiting content is essential for talent attraction. Are you breaking through the digital noise?

Rally with us for a one-day, interactive workshop where you'll create your own Recruitment Marketing Content Playbook for attracting top talent. Our popular workshop is back on November 14, 2023, with data-driven best practices, new exercises and fresh examples to learn from!

You'll be working hands-on with our expert Recruitment Marketing instructor Lori Sylvia, Founder of Rally, to develop content for your employer brand, careers website, social media channels, digital marketing campaigns and talent newsletter. We'll take you from content strategy to content creation in just one day!  Approved for 6 PDCs from SHRM and HRCI.


November 14, 2023  ·  VIRTUAL

9 - 5pm Pacific Time

All skill levels

Join us virtually over Zoom from anywhere.


November 14, 2023

Space is limited

Create engaging content for all your recruitment marketing channels

Produce real employee stories that tell your authentic employer brand value proposition

Pro tips to create, curate and repurpose content so that your editorial calendar is always full

Conduct hands-on exercises to create a candidate persona and map out a Recruitment Marketing campaign, so you can hit the ground running!

Here's what you'll learn:


A Recruitment Marketing Content Playbook is a document you build that contains both your content strategy and your content plan. A playbook is not just theory or a list of content assets that you’ll be creating, but rather a strategic document that fully explains why you’re taking a certain content approach and how you’re going to do it. If your goal is to proactively publish thoughtful, strategic recruiting content consistently (and not to scramble for material every week!) then this is why you need a Recruitment Marketing Content Playbook. It will help you to be in control and be more effective at employer branding and Recruitment Marketing (And maybe get back time for other things that are important too!) 

Why create a Recruitment Marketing Content Playbook?

Tune into the workshop virtually on November 14th!

You won't miss any of the instruction or any of the Q&A.

Hundreds of professionals would take this workshop again!

9:00 - 9:30
Bring Your Own Breakfast for virtual networking

9:30 - 11:00
The 5 Ws for creating any recruiting content
Exercise: Create a Candidate Persona to understand your target audience

11:00 - 11:15

11:15 - 12:15
The 4 Content Categories and 6 Essential Content Types of the Candidate Journey

Exercise: Create a candidate journey content map to form your content plan

12:15 - 1:00
Lunch, networking

1:00 - 2:15
The 4 Subjects of Employee Stories and story formats anyone can produce
Exercise: Create a plan for 1 employee story, and how you'll turn 1 story into 20 pieces of content with best practices and pro tips for finding and curating content both inside your company and out

2:15 - 2:30

2:30 - 3:45
The Key Elements of Effective Recruitment Marketing Campaigns
Exercise: Build a 3-touch content campaign for your persona using your employee stories content for your: careers site, social media channels, digital marketing campaigns and email / text messages to your talent pipeline

3:45 - 4:30
Recruitment Marketing Analytics: How to measure the effectiveness of your content and messaging for attracting talent

4:30 - 5:00
Q&A and Open Discussion with your peers and our experts - no question is too small!

Wrap up, let's Rally to make it happen!

Workshop Agenda:

Throughout the workshop, you'll be building your own Recruitment Marketing Content Playbook step by step, and will have the playbook to take home so that you're ready to put these lessons into action!


Space is limited
Space is limited

9 - 5pm Pacific Time

Lori Sylvia

Taught by the expert...

Founder, Rally Recruitment Marketing

Bernadette Van Gieson

Sponsored by...

Growth Marketing Manager, Stories Incorporated