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Attract Talent with Best-Practice Recruitment Marketing Content

Earn a Rally Certificate + 6 SHRM and HRCI Credits





Cancelation and Refund Policy

If cancel by 31 August 2023, a full refund minus a £40 processing will be provided.

If cancel from 1 September 2023 through 13 September 2023, a 50% refund will be provided.

If cancel on 14 September 2023 or later, no refund will be provided.

Note: This workshop is not available for vendors or agencies.

By registering for this Rally Workshop, your contact information will be shared with Rally Recruitment Marketing.



Rally Workshop:



Space is limited

P.S. Are you currently out of work? If so, we have a limited number of scholarships available for this workshop. Complete our scholarship application.


Great recruiting content is essential for talent attraction. Are you breaking through the digital noise?

Lori Sylvia

Taught by the expert...

Founder, Rally Recruitment Marketing

Sponsored by...

Rally with us for a one-day, interactive workshop where you'll create your own Recruitment Marketing Content Playbook for attracting top talent. Our popular workshop is coming to London on Wednesday, 27 September 2023, with data-driven best practices, new exercises and fresh examples to learn from!

You'll be working hands-on with our expert Recruitment Marketing instructor Lori Sylvia, Founder of Rally, to develop content for your employer brand, careers website, social media channels, digital marketing campaigns and talent newsletter. We'll take you from content strategy to content creation in just one day!  Approved for 6 PDCs from SHRM and HRCI.


27 September 2023  ·  LONDON, UK


All skill levels

Join us virtually over Zoom from anywhere. 


27 September 2023

Space is limited

Create engaging content for all your recruitment marketing channels

Produce real employee stories that tell your authentic employer brand value proposition

Pro tips to create, curate and repurpose content so that your editorial calendar is always full

Conduct hands-on exercises to create a candidate persona and map out a Recruitment Marketing campaign, so you can hit the ground running!

Here's what you'll learn:


A Recruitment Marketing Content Playbook is a document you build that contains both your content strategy and your content plan. A playbook is not just theory or a list of content assets that you’ll be creating, but rather a strategic document that fully explains why you’re taking a certain content approach and how you’re going to do it. If your goal is to proactively publish thoughtful, strategic recruiting content consistently (and not to scramble for material every week!) then this is why you need a Recruitment Marketing Content Playbook. It will help you to be in control and be more effective at employer branding and Recruitment Marketing (And maybe get back time for other things that are important too!) 

Why create a Recruitment Marketing Content Playbook?

Available virtually over Zoom. 

Tune into the workshop virtually on 27 September!

Hundreds of professionals would take this workshop again!

09:00 - 09:30
Breakfast, networking

09:30 - 11:00
The 5 Ws for creating any recruiting content
Exercise: Create a Candidate Persona to understand your target audience

11:00 - 11:15

11:15 - 12:15
The 4 Content Categories and 6 Essential Content Types of the Candidate Journey

Exercise: Create a candidate journey content map to form your content plan

12:15 - 13:00
Lunch, networking

13:00 - 14:15
The 4 Subjects of Employee Stories and story formats anyone can produce
Exercise: Create a plan for 1 employee story, and how you'll turn 1 story into 20 pieces of content with best practices and pro tips for finding and curating content both inside your company and out

14:15 - 14:30

14:30 - 15:45
The Key Elements of Effective Recruitment Marketing Campaigns
Exercise: Build a 3-touch content campaign for your persona using your employee stories content for your: careers site, social media channels, digital marketing campaigns and email / text messages to your talent pipeline

15:45 - 16:30
Recruitment Marketing Analytics: How to measure the effectiveness of your content and messaging for attracting talent

16:30 - 17:00
Q&A and Open Discussion with your peers and our experts - no question is too small!

Wrap up, let's Rally to make it happen!

Workshop Agenda:

Throughout the workshop, you'll be building your own Recruitment Marketing Content Playbook step by step, and will have the playbook to take home so that you're ready to put these lessons into action!


Space is limited
Space is limited

The Workshop will be entirely on Zoom.

Register and get a second event for FREE!

Join Bryan Adams, CEO & Founder as well as best-selling author of Give & Get and Ph.Creative’s all-star team of Employer Brand experts for a three-week crash course, with depth, drawing from over 20 years of Employer brand strategy experience. Delivered online and on demand, it provides frameworks for success, real-world strategies and solutions, live Q&A sessions for you to ask questions directly of the tutors and both courses are HRCI accredited so they count as formal professional development.

These courses are designed to appeal to Employer Brand, HR, and Marketing leaders, at any stage of their professional career, who want to enhance or refresh their knowledge and skills in employer brand.

*Registration details will be supplied after the Recruitment Marketing Content workshop.  

When you register for Rally's Content Marketing workshop, you'll be offered a FREE place in on of Ph.Creative’s Employer Brand Sprints (next available for November).