Rally Content Marketing Workshop

Tuesday, August 6, 2019

Great recruiting content is essential for talent attraction. Are you breaking through the digital noise?

Join us for a one-day workshop on August 6, 2019, at the Wyndham Philadelphia Historic District, where you’ll create your Recruitment Marketing Content Playbook for attracting top talent.

You’ll be working hands-on with our expert instructors to develop content for your employer brand, careers website, social media channels, digital marketing campaigns and talent pipeline. We’ll take you from content strategy to content creation in just one day!  Approved for 5 PDCs from SHRM and HRCI.

Note: The workshop is being held the day before the Social Recruiting Strategies Conference. If you’re interested in attending the full conference, contact us and we can assist with a discount for the conference as well.

$695 $556 per person with discount code RALLY20 to save 20% through July 19!

Registration is through the SRSC website.

You’ll learn how to:

  • Create engaging content for all your recruitment marketing channels
  • Produce real employee stories that tell your authentic employer brand value proposition
  • Turn 1 employee story into 20 pieces of content so that you’re never stuck
  • Conduct hands-on exercises to create a candidate persona and map out a 3-touch content campaign, so you can hit the ground running!


  • Receive a free copy of the Rally™ Recruitment Marketing Content Playbook to use in class and take back to the office
  • Get 20+ best-practice examples, worksheets and templates
  • Breakfast, lunch and snacks provided

$695 $556 per person with discount code RALLY20 to save 20% through July 19!

Registration is through the SRSC website.

98% of past attendees would recommend this Rally workshop to a colleague!

“The Rally Recruitment Marketing Workshop was an incredible experience for new marketers and experts alike. With the balance of education, meaningful discussion and hands on practice, I walked away feeling like I could implement new practices at WeddingWire to better attract our desired talent and to manage our strategic marketing throughout the candidate experience!”

“Lori presented a topic that spoke to varying levels of practitioners. She gave us digestible content that allowed us to apply our learnings in a way that makes sense to our businesses while also sharing ideas across disciplines. I was incredibly impressed with the amount of applicable information we walked away with from only a 1-day conference!”

Why Create a Recruitment Marketing Content Playbook?

A Recruitment Marketing Content Playbook is a document you build that contains both your content strategy and your content plan. A playbook is not just theory or a list of content assets that you’ll be creating, but rather a strategic document that fully explains why you’re taking a certain content approach and how you’re going to do it. If your goal is to proactively publish thoughtful, strategic recruiting content consistently (and not to scramble for material every week!) then this is why you need a Recruitment Marketing Content Playbook. It will help you to be in control and be more effective at employer branding and recruitment marketing. (And maybe get back time for other things that are important too!)


Earn 5 PDCs from SHRM & HRCI


This program is valid for 5 professional development credit hours for the SHRM-CPSM or SHRM-SCPSM. This program is valid for 5 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®).

About our Instructors


“Lori Sylvia is a terrific speaker and truly engages with her audience.”
—Allan Miller, Asst. Manager of Candidate Experience, Norfolk Southern Corporation

“Lori is very smart and knows her profession. Would suggest anyone to join her workshops and conferences.”
—Jess Schuster, Manager of Candidate Engagement, Northwell Health

“Lori is a fantastic facilitator and the content was thoughtful and actionable. So many great takeaways!”
—Beth Hoggard, Sr. Manager of Talent Attraction, Kimpton Hotels & Restaurants

Sponsored by:


Stories Incorporated and The Muse are sponsors of Rally. Their sponsorship fee helps us to create educational content and events on Recruitment Marketing.