Content Marketing Workshop – Join the Rally in 2019!

Great recruiting content is essential for talent attraction. Are you breaking through the digital noise?

Tickets starting at $395

Rally with us for a one-day, interactive workshop where you’ll create your own Recruitment Marketing Content Playbook for attracting top talent. Our popular workshop is back to rally in 2019 with the latest practices, new exercises and fresh examples to learn from!

You’ll be working hands-on with our expert marketing instructors and recruitment marketing mentors to develop content for your employer brand, careers website, social media channels, digital marketing campaigns and talent pipeline. We’ll take you from content strategy to content creation in just one day!  Approved for 5 PDCs from SHRM and HRCI.

Save 20% with discount code RALLY20—Click below for ticket info

2019 Locations:


May 7 San Diego, CA Pre-conference workshop at EBrandCon $695 per person

Thanks for a great workshop!

August 6 Philadelphia, PA Pre-conference workshop at Social Recruiting Strategies Conference (SRSC)Ticket info> $695 per person

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Sept. 9 New York, NY Hosted by The MuseTicket info> $495 – Individuals $395 – Teams per person

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Sept. 17 Arlington, VA Hosted by Stories IncorporatedTicket info> $495 – Individuals $395 – Teams per person

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Oct. 21 Boston, MA

You’ll learn how to:

  • Create engaging content for all your recruitment marketing channels
  • Produce real employee stories that tell your authentic employer brand value proposition
  • Pro tips to create, curate and repurpose content so that your editorial calendar is always full
  • Conduct hands-on exercises to create a candidate persona and map out a 3-touch content campaign, so you can hit the ground running!


  • Receive a free copy of the Rally™ Recruitment Marketing Content Playbook to use in class and take back to the office (attendees say they LOVE our playbook!)
  • Get 20+ best-practice examples, worksheets and templates

97% of past attendees would recommend this Rally workshop to a colleague!

“The Rally Recruitment Marketing Workshop was an incredible experience for new marketers and experts alike. With the balance of education, meaningful discussion and hands on practice, I walked away feeling like I could implement new practices at WeddingWire to better attract our desired talent and to manage our strategic marketing throughout the candidate experience!”

“Lori presented a topic that spoke to varying levels of practitioners. She gave us digestible content that allowed us to apply our learnings in a way that makes sense to our businesses while also sharing ideas across disciplines. I was incredibly impressed with the amount of applicable information we walked away with from only a 1-day conference!”

Why Create a Recruitment Marketing Content Playbook?

A Recruitment Marketing Content Playbook is a document you build that contains both your content strategy and your content plan. A playbook is not just theory or a list of content assets that you’ll be creating, but rather a strategic document that fully explains why you’re taking a certain content approach and how you’re going to do it. If your goal is to proactively publish thoughtful, strategic recruiting content consistently (and not to scramble for material every week!) then this is why you need a Recruitment Marketing Content Playbook. It will help you to be in control and be more effective at employer branding and recruitment marketing. (And maybe get back time for other things that are important too!)


Earn 5 PDCs from SHRM & HRCI


This program is valid for 5 professional development credit hours for the SHRM-CPSM or SHRM-SCPSM. This program is valid for 5 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®).

About our Instructors


“Lori Sylvia is a terrific speaker and truly engages with her audience.”
—Allan Miller, Asst. Manager of Candidate Experience, Norfolk Southern Corporation

“Lori is very smart and knows her profession. Would suggest anyone to join her workshops and conferences.”
—Jess Schuster, Manager of Candidate Engagement, Northwell Health

“Lori is a fantastic facilitator and the content was thoughtful and actionable. So many great takeaways!”
—Beth Hoggard, Sr. Manager of Talent Attraction, Kimpton Hotels & Restaurants

Sponsored by:

Stories Incorporated and The Muse are sponsors of Rally. Their sponsorship fee helps us to create educational content and events on Recruitment Marketing.