Making the shift to a remote hiring process has been a big change for both employers and job seekers. COVID-19 is pushing all of us to use new HR technologies, change our recruiting and marketing strategies and bring patience and understanding to our virtual candidate experience. You can make things go smoother for candidates, recruiters and hiring managers by providing a virtual interview guide that explains your new remote hiring process and sets up everyone for success.
To help you get started, Rally community member Ashley Walls contributed a great blog post that explains how she and her team at Arcadia created a virtual interview guide for remote hiring. Arcadia’s virtual interview guide is a PDF that can be downloaded from their careers site or emailed by recruiters to candidates in advance of a digital interview. This type of download is one approach you can take, but there are other ways you can deliver virtual interview information such as a landing page, FAQ or a video. So we’ve gathered more employer examples below to help you develop your own virtual interview guide and make your new virtual candidate experience and remote hiring process a success for everyone involved.
What is a Virtual Interview Guide?
A virtual interview guide is a resource created by employers that are recruiting, interviewing and hiring candidates without meeting them in person. The guide provides candidates with important information about the processes and technologies used in conducting digital job interviews and how candidates can excel in a virtual interview setting and throughout a remote hiring process.
A virtual interview guide helps to provide a positive virtual candidate experience by giving candidates the information they need to succeed during your recruiting and hiring process. Some employers are also using these guides to share important information about their company culture that candidates are no longer learning from office tours and in-person interactions.
In this blog post, we feature 7 virtual interview guide examples from these top employers:
Virtual interviews can add to the anxiety of a job interview because candidates have to contend with unfamiliar technology. To reduce these types of concerns and provide a better virtual candidate experience, Microsoft has created a landing page for their virtual interview guide that focuses on technology best practices to make their candidates feel confident going into a digital interview. Given the fact that Microsoft uses its own Teams software for most of their interviews, they are able to provide ultra clear instructions ahead of time to candidates, even in cases where troubleshooting is required.
In addition, Microsoft provides information to support a diverse range of candidates, offering an accessibility request form that candidates can fill out to ask for specific, virtual interview-related accommodations.
Amazon takes the approach of using a simple landing page to convey information about Amazon’s virtual interview experience and provides candidates with tips on how to prepare.
In addition to offering all of the standard preparatory “on the day of” information and troubleshooting suggestions to make digital job interviews as successful as possible, Amazon lets candidates know that their recruiters are understanding of “unique circumstances (kids, pets, family members, etc.) in your work area”. The candidate experience has changed given the COVID-19 pandemic. So this type of messaging is comforting for candidates who may be worried about potentially unavoidable interruptions while being interviewed at home. These types of details also paint Amazon as a caring and understanding employer, which helps boost the organization’s employer brand.
Arcadia’s 7-page PDF virtual interview guide is dedicated to explaining how they’ve transitioned to an entirely remote hiring process. Whereas many other companies focus exclusively on providing candidates with tips to ace their virtual interview, Arcadia gets a gold star for expanding on this to include what candidates can expect upon actually being hired. Their virtual interview guide explains the company culture at Arcadia, how remote teams are staying engaged and connected and how Arcadia is keeping a pulse on morale with weekly employee engagement surveys.
Rally note: If you’d like to learn more about Arcadia’s exceptional approach to virtual interview guides, Ashley Walls at Arcadia explains how to create a virtual interview guide for remote hiring.
Capital One opted for an easy-to-reference, listicle-style approach for the Capital One virtual interview guide. Their team offers up 7 tips for a successful and smooth remote interview.
These tips focus not just on what to do during the virtual interview — including dressing professionally and coming prepared with questions for recruiters and hiring managers — but also what to do before the interview, such as brushing up on all of the materials provided by the recruiting team, seeing how a candidate looks on screen and test-calling a friend to ensure internet speed can handle the interview without interruptions or significant buffering.
Salesforce’s virtual interview guide takes the form of a blog post that they can then share with candidates who land a remote interview with the company.
This blog post is a great resource because beyond the basics (“make sure you’re in a professional setting” or “make a good first impression”) the recruiting team at Salesforce elaborates on what these tips mean for their organization. After all, “dress for the role” can mean something really different at a tech company like Salesforce compared with another organization in a different industry. Salesforce addresses this by providing an in-depth explanation of exactly what this tip looks like in practice. Additionally, they’ve accompanied many of their tips with graphics to make the information even clearer.
KeyBank keeps their virtual interview guide short and sweet, with a landing page featuring 5 quick and impactful tips that candidates can use to excel during their virtual interview video
The KeyBank landing page covers everything from technology best practices to environmental considerations to follow-up insights, so that candidates can feel confident at each stage of the virtual interview process. Even though this FAQ-style guide is simple, it’s still effective because it provides all of the essential information about KeyBank’s remote hiring process and virtual candidate experience, and it’s very easy for candidates to find as they research KeyBank’s careers site.
Audible’s virtual interview guide is particularly effective because all of the information provided is also conveyed via video at the bottom of the page.
The video provides another way to digest important information about the virtual candidate experience — and it’s also a smart move from an SEO standpoint. Pages with video tend to outrank pages with just static images or text. And when you rank well on Google, candidates searching for general virtual interview tips are more likely to stumble on the Audible page and learn about the company’s employment opportunities.
We hope these examples of different virtual interview guides from top employers are helpful for you. Keep in mind that these employers took a range of approaches to provide virtual interview tips — from creating fully-branded PDF documents, to videos, to blogs and listicles, to landing pages and brief FAQs.
When creating your own virtual interview guide, you can always start with a simple approach and iterate over time (particularly if it looks like remote work will be sticking around for your organization over the long term).
The most important point though is to start thinking about ways that you can help candidates feel comfortable and prepared for your new remote hiring process. It will not only elevate your virtual candidate experience and employer brand, it will help your candidates shine during their remote job interview and help your recruiters and hiring managers make better hiring decisions.
If you have a great example of a virtual interview guide, contact us so we can considering expanding this list for the Rally community.